Why Are App Tests So Expensive? (Top 10 Reasons in 2023)

App testing plays a crucial role in ensuring the functionality, performance, and user experience of mobile applications. However, many individuals and businesses often wonder why app tests are so expensive. 

App testing is expensive due to the need for multiple device compatibility tests, various network condition simulations, specialized skills for quality assurance, frequent software updates, cybersecurity concerns, and the potential high costs of identifying and fixing bugs post-release. Efficient testing reduces long-term cost implications.

In this article, we will explore the various factors that contribute to the higher costs associated with app testing. So, keep reading!

10 Key Factors That Makes app tests So Expensive

App testing or software testing is an essential step in app development. 

It ensures the software functions as intended and provides a good user experience. 

While it’s a crucial process, it can often be expensive. 

Here are top key factors contributing to the cost:

Absolutely, let’s dive deeper into each of these factors:

#1- The Scope of Testing

The scope of testing varies depending on the number of features, functions, and complexity of the app. 

The more extensive the app, the more potential for different user interactions and workflows, each requiring meticulous testing. 

Additionally, testing should accommodate various platforms (iOS, Android), multiple versions of operating systems, and a myriad of device types and screen sizes. 

This broad scope of testing ensures an app functions correctly for all users, but the complexity and time consumption directly drive up the cost.

#2- Types of Testing

The nature of the application often dictates the variety of testing required. 

Functional testing ensures an app’s features work as intended. 

Performance testing evaluates how the app behaves under load. 

Security testing probes for vulnerabilities, while usability testing focuses on user experience. 

Each type of testing requires unique methodologies, tools, and expertise, significantly contributing to the overall cost.

#3- Expertise of Testers

Testing is a skill that grows with experience. 

Expert testers can identify potential issues quicker and more effectively than less experienced counterparts. 

Their ability to anticipate where problems might arise and to understand the interdependencies within the software makes their involvement an investment. 

However, the premium salaries these professionals command is a significant contributing factor to the high cost of app testing.

#4- Automated Testing Tools

Automated testing, while expensive to set up initially, can provide efficiency in identifying and reporting bugs. 

Investment in automation tools, scripts, and frameworks is necessary for a faster release cycle. 

However, these tools require regular updates and maintenance. 

Plus, you need skilled professionals who can write automated test scripts. 

All these factors increase the testing costs.

#5- Manual Testing 

Despite the advancements in automation, certain testing scenarios require the human touch. 

For instance, evaluating the app’s look and feel, understanding user-friendly navigation, or the coherence of content requires manual testing. 

This kind of testing, while essential, is labor-intensive and time-consuming, thus adding to the cost.

#6- Infrastructure

App testing requires an environment that mimics real-world conditions. 

This includes not just various devices and operating systems but also servers, databases, and network configurations. 

The more diverse the target audience, the more varied the infrastructure needed, which means more investment in hardware, software, and the associated maintenance.

#7- Security Testing

With cyber threats on the rise, security testing has become paramount. 

It ensures your app can withstand malicious attacks and safeguard sensitive user data. 

This process involves specialized tools and skills to probe vulnerabilities, execute penetration testing, and validate encryption mechanisms. 

Due to its complexity and importance, security testing can be quite costly.

#8- Regulatory Compliance

Apps dealing with sensitive data, especially in sectors like healthcare, finance, or children’s services, have to comply with specific regulations (like HIPAA, GDPR, or COPPA). 

Compliance testing ensures your app adheres to these laws, preventing hefty fines or lawsuits. 

However, this testing necessitates legal knowledge and more complex testing scenarios, driving up the cost.

#9- Bug Fixes

Every bug identified during testing needs fixing, which involves the developers’ time to understand the problem, modify the code, and verify the solution. 

Plus, there’s the potential for a bug fix to inadvertently introduce a new bug, which further extends the testing and fixing cycle. 

This cycle, while necessary for a quality product, is a significant contributor to the cost.

#10- Time-to-Market

In today’s competitive landscape, getting to market swiftly is often critical. 

To meet tight deadlines without compromising on quality, companies might need to engage more testers or invest in more sophisticated tools. 

This rush against time can significantly inflate the cost of testing.

What Is So Special About App Tests?

App tests play a crucial role in the development and success of mobile applications. 

They are designed to identify bugs, usability issues, and performance problems before the app is released to the public. 

Here are some key aspects that make app tests special:

Quality Assurance

App tests ensure that the application meets high-quality standards. 

They help identify and fix bugs, glitches, and compatibility issues across various devices and operating systems. 

By thoroughly testing the app, developers can ensure a smooth and error-free user experience.

User-Centric Approach

App tests focus on the user’s perspective. They assess the app’s usability, intuitiveness, and overall user experience. By incorporating user feedback and conducting user acceptance testing, developers can refine the app’s design and features to meet user expectations and preferences.

Performance Optimization

App tests help optimize the performance of mobile applications. 

They assess the app’s responsiveness, loading times, and resource usage under different scenarios. 

By identifying performance bottlenecks and optimizing code, developers can enhance the app’s speed and efficiency, resulting in a better user experience.

Compatibility Testing

With a wide range of mobile devices and operating systems available, app tests ensure compatibility across multiple platforms. 

They help identify any issues related to different screen sizes, resolutions, and hardware capabilities. 

By conducting thorough compatibility tests, developers can ensure that the app functions seamlessly across various devices, minimizing user frustration.

Security and Data Privacy

App tests also focus on security and data privacy aspects. 

They help identify vulnerabilities, such as potential data breaches, unauthorized access, or insecure data storage. 

By conducting security tests, developers can address any weaknesses and ensure that user data is protected, instilling trust and confidence among app users.

Why Are App Tests So Famous Despite Expensive Price Tag?

App tests, despite their expensive price tags, have gained fame and popularity for several reasons. 

These reasons include the value they provide, the assurance of quality, the emotional connection they create, and the exclusivity they offer.

Perceived value

Although app tests may come with a higher price tag, customers perceive them as valuable investments. 

App tests help identify and fix potential issues, bugs, and usability problems in the early stages of development. 

By detecting and addressing these issues before the app’s launch, businesses can save significant time and resources in the long run. 

The cost of an app test is often seen as a worthwhile expense to ensure a smooth and successful app launch.

Assurance of quality

App tests offer a level of quality assurance that can be vital for developers and businesses. 

By thoroughly testing an app across different devices, operating systems, and scenarios, app tests help ensure that the app functions as intended and provides a positive user experience. 

Customers are more likely to trust and use an app that has been rigorously tested, even if it comes with a higher price tag.

Emotional connection

Similar to Krispy Kreme’s ability to evoke nostalgia and comfort, app tests can create an emotional connection with developers and businesses.

Developing an app often involves significant time, effort, and passion. 

App tests provide developers with valuable feedback and insights that can help them refine and improve their creations. 

This emotional connection between the app and its creators contributes to the willingness to invest in app tests, even if they are expensive.


App tests can offer a sense of exclusivity and uniqueness. 

Like limited availability and exclusive flavors in Krispy Kreme’s marketing strategy, app tests are not readily available to everyone. 

Access to professional app testing services may be limited, creating a perceived exclusivity and desirability among developers and businesses. 

This exclusivity, along with the desire to release a polished and error-free app, justifies the higher price tag for app tests.

Top 3 Comparable Alternatives To Expensive App Tests

Looking for affordable alternatives to expensive app tests? 

Here are three comparable options that can help you save money while still achieving your testing goals:

#1- Crowd Testing Platforms

Consider utilizing crowd testing platforms as a cost-effective alternative to expensive app tests. 

These platforms leverage a community of testers from diverse backgrounds and devices to provide comprehensive feedback on your app’s functionality, usability, and performance. 

Crowd testing platforms allow you to access a wide range of devices and real-world testing scenarios, ensuring a thorough evaluation of your app without the high costs associated with in-house or specialized testing teams.

#2- Beta Testing Programs

Engaging beta testers can be an excellent way to gather feedback on your app’s performance and user experience at a fraction of the cost of formal app testing services. 

You can recruit beta testers from your target audience or through beta testing communities, where users are eager to try out new apps and provide valuable insights. 

By launching a beta testing program, you can receive feedback, identify bugs, and make necessary improvements before a full-scale release, saving both time and money.

#3- Internal Testing

Leverage your internal team or colleagues for testing your app. 

While this may not be as comprehensive as professional app testing services, it can still be a viable alternative for early-stage testing and identifying major issues. 

Internal testing allows you to benefit from diverse perspectives within your organization and conduct initial quality checks before seeking external testing options. 

By involving your team members, you can reduce costs associated with outsourcing testing and expedite the feedback loop, ensuring a more efficient development process.


To gain a better understanding of why app tests can be relatively expensive, let’s address some common FAQs related to their pricing.

Why are app tests priced higher? 

App tests necessitate dedicated testing teams, specialized tools, continuous monitoring, test script development, and resolving performance issues, which drive up the pricing.

What causes the high price of app tests? 

App tests involve extensive test coverage, compatibility checks, load testing, user feedback incorporation, and performance optimization, contributing to their high price.

What justifies the cost of app tests?

The cost of app tests reflects the efforts put into ensuring a flawless user experience, identifying and resolving bugs, and ensuring app functionality across diverse devices and platforms.

Why are app tests so costly compared to development? 

App tests require additional resources and expertise to ensure quality and functionality, whereas development focuses on creating the initial product, making tests comparatively costlier.

What factors make app tests expensive? 

App tests involve test planning, test case creation, test execution, bug fixing, compatibility checks, performance testing, and ensuring security, resulting in higher costs.

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