Why are new balance so expensive? (Top 10 Reasons in 2023)

New Balance is a renowned brand in the world of athletic footwear, known for its quality craftsmanship, innovative designs, and comfortable fit. However, many people wonder why New Balance shoes come with a higher price tag compared to other athletic shoe brands.

However, New Balance shoes are priced higher due to quality materials, advanced technology, and domestic manufacturing. Premium materials like leathers increase production costs, while innovative features and technologies add value.

Domestic manufacturing, although supporting local economies, incurs higher labor expenses. These factors contribute to the overall higher price point of New Balance footwear. In this article, we will explore the top reasons why New Balance is considered expensive.

10 Key Factors That Makes New Balance So Expensive

New Balance is known for producing high-quality athletic footwear and apparel, and its products often come with a higher price tag compared to some other brands. Several key factors contribute to the relatively higher cost of New Balance products:

#1- Extensive Research and Development (R&D)

New Balance invests a great deal in research and development to create innovative technologies and materials that enhance performance and comfort.

They dedicate time and resources to testing prototypes, refining designs, and pushing the boundaries of athletic footwear.

All of this effort and expertise contribute to the higher price you see on the tag.

#2- Premium Materials

When it comes to materials, New Balance doesn’t compromise on quality.

They source high-grade leather, breathable mesh, and durable rubber, among other top-notch materials.

These premium materials not only provide superior comfort and performance but also add to the overall cost of production.

#3- Made in the USA

Did you know that New Balance still manufactures some of its shoes in the United States?

This commitment to domestic manufacturing brings several benefits, including supporting local workers and ensuring high labor standards.

However, producing in the USA often involves higher costs compared to outsourcing production to countries with lower labor expenses.

So, while it’s great for the American economy, it does impact the price you pay.

#4- Ethical Manufacturing Practices

New Balance takes pride in maintaining ethical manufacturing practices.

They ensure fair wages, safe working conditions, and environmentally friendly production processes.

While these responsible practices are commendable, they do come with additional costs compared to brands that may prioritize cutting corners to lower their prices.

#5- Customization Options

Want to make your New Balance shoes truly unique?

New Balance offers customization options for certain shoe models, allowing you to personalize your footwear.

This level of customization requires extra resources and labor, as each pair is individually crafted according to your specifications.

It’s a fun and personalized experience, but it does come with a slightly higher price tag.

#6- Limited Edition Releases

New Balance frequently collaborates with artists, designers, and other brands to create limited edition releases.

These exclusive and special editions often feature unique designs, premium materials, and limited availability.

The rarity and collectible nature of these products contribute to their higher price, catering to collectors and enthusiasts who appreciate something truly unique.

#7- Strong Brand Reputation

New Balance has earned a reputation for producing high-quality and reliable athletic footwear.

Their commitment to quality, performance, and customer satisfaction has made them a trusted brand in the market.

The association with a reputable brand comes with a higher price tag, as consumers are willing to pay for that assurance of quality and dependability.

#8- Targeting Performance-Driven Individuals

New Balance primarily caters to athletes and individuals who prioritize quality, comfort, and performance in their footwear.

They focus on meeting the specific needs of these consumers by offering specialized features and technologies.

This niche market positioning justifies a higher price point, as it caters to individuals who demand the best for their active lifestyles.

#9- Rigorous Testing and Quality Control

New Balance ensures that each pair of shoes meets high standards by conducting rigorous testing and quality control measures.

From performance tests to inspecting materials and verifying craftsmanship, they leave no stone unturned.

These additional steps in the production process ensure you receive a top-quality product, but they also contribute to the overall cost.

#10- Supporting Local Communities

New Balance has a commendable track record of supporting local communities through various initiatives.

They allocate a portion of their product sales to fund charitable causes, support sports programs, and invest in community development.

While this may marginally increase the price you pay, it’s heartening to know that your purchase contributes to positive social impact.

Top 3 Budget Friendly Alternatives for Balance shoes

Looking for quality footwear without breaking the bank? If you’re in search of budget-friendly alternatives to New Balance shoes, we’ve got you covered! Here are three brands that offer quality footwear at affordable prices:

#1- Skechers


Skechers is a popular footwear brand that provides a wide range of affordable shoes for various purposes.

They offer a good balance of style, comfort, and affordability.

Skechers shoes often feature cushioned insoles, lightweight materials, and flexible outsoles, providing a comfortable wearing experience.

With their affordable price range and diverse selection of styles, Skechers is a great option for those seeking budget-friendly alternatives.

#2- Puma

Puma is a well-known brand that offers stylish and affordable athletic footwear.

They have a wide range of options for different sports and activities, including running, training, and casual wear.

Puma shoes often feature cushioning technologies, supportive designs, and durable construction, ensuring a comfortable fit and decent performance at a budget-friendly price point.

If you’re looking for affordable athletic shoes that don’t compromise on style and quality, Puma is worth considering.

#3- Reebok\

Reebok is a brand that offers affordable athletic footwear suitable for various activities.

They provide a good mix of performance and affordability, making them a popular choice among budget-conscious consumers.

Reebok shoes often feature cushioned midsoles, breathable uppers, and supportive designs, delivering comfort and functionality without breaking the bank.

If you’re looking for affordable alternatives that can withstand your workouts or daily activities, Reebok is a brand to explore.

Is Buying New Balance Shoes Worth it?

Deciding whether buying New Balance shoes is worth it depends on your personal preferences, needs, and budget. However, there are several factors to consider that may help you make an informed decision:

Quality Materials

New Balance uses premium materials in their shoes, such as top-grade leather, durable mesh, and advanced synthetic fabrics.

These materials not only provide superior comfort but also ensure long-lasting durability.

You can feel confident knowing that your investment will result in a pair of shoes that can withstand the demands of your active lifestyle.

Innovative Technologies

New Balance is at the forefront of athletic footwear technology.

They invest heavily in research and development to create innovative features and technologies.

From cushioning systems like Fresh Foam and ABZORB to stability features like T-Beam and Medial Posts, their technologies are designed to enhance performance, provide excellent support, and improve overall comfort.

By wearing New Balance shoes, you can experience the benefits of these advancements and take your athletic endeavors to the next level.

Customized Fit

Everyone’s feet are unique, and New Balance understands that.

They offer a range of shoe widths to accommodate different foot shapes and sizes.

This attention to detail ensures a more customized fit, reducing discomfort and potential foot issues.

Additionally, some New Balance models allow for further customization, allowing you to choose specific features and colors to create a shoe that truly reflects your individual style.

Wide Range of Styles

Wide Range of Styles of new balance

New Balance offers a diverse selection of shoe styles to suit various needs and preferences.

Whether you’re a runner, walker, cross-trainer, or simply looking for a comfortable pair of sneakers for everyday wear, New Balance has you covered.

Their wide range of styles ensures that you can find a shoe that not only meets your performance requirements but also aligns with your personal taste and fashion sensibilities.

Trusted Brand Heritage

New Balance has a rich heritage and a long-standing reputation for producing quality footwear.

With over a century of experience, they have earned the trust and loyalty of customers worldwide.

Their commitment to craftsmanship, reliability, and customer satisfaction is ingrained in every pair of shoes they create.

When you choose New Balance, you’re not just buying a pair of shoes; you’re investing in a brand with a proven track record of excellence.

Where to buy a New Balance Shoe?

You can buy New Balance shoes from various retailers both online and offline. Here are some popular places where you can find New Balance shoes:

New Balance Official Website Browse and purchase New Balance shoes directly from their official website.
Retail Stores Visit sporting goods stores, athletic footwear retailers, department stores, and specialty shoe stores that carry New Balance products.
Online Marketplaces Explore online marketplaces like Amazon, eBay, and Zappos for a wide range of New Balance shoes.
Sporting Goods Stores Check out sports retailers such as Foot Locker, Finish Line, and Dick’s Sporting Goods.
Outlet Stores Look for New Balance outlet stores near you for discounted prices on previous season’s models. 


Do New Balance shoes last longer than cheaper alternatives?

Yes, New Balance shoes are known for their durability and longevity. The use of high-quality materials and meticulous craftsmanship ensures that the shoes maintain their performance and structural integrity over time

Are New Balance shoes suitable for professional athletes?

Yes, New Balance offers a range of shoes designed specifically for professional athletes. These shoes incorporate advanced technology and features tailored to enhance performance, making them suitable for elite athletes.

Can I customize my New Balance shoes?

Yes, New Balance provides customization options that allow you to personalize your shoes. You can choose colors, materials, and design elements to create a unique pair that reflects your style and preferences.

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