Why Are Taro Chips So Expensive? (Top 10 Reasons in 2023)

The unique and delectable snack option of taro chips, which are derived from the starchy root vegetable taro, has recently gained a lot of popularity. However, customers frequently wonder why these chips are more expensive than other types of chips. 

Taro chips are pricey because taro root is more expensive than other common chip ingredients. Taro is a specialty crop that necessitates unique growth conditions and cultivation methods, resulting in a limited supply and higher production costs. Furthermore, the taro chip’s limited market contributes to their higher price point.

In this post, we will look at the elements that contribute to taro chips’ high price, such as sourcing, production, and market demand.

10 Key Factors That Make taro chips So Expensive

Taro chips can be more expensive compared to other types of chips due to various factors. Here are 10 key factors that contribute to the higher cost of taro chips:

#1- Taro cultivation

Taro is a unique root vegetable that requires specific growing conditions, like warm temperatures and well-drained soil. 

These conditions aren’t available everywhere, so taro cultivation is limited to certain regions. 

As a result, transporting taro to other areas can be costly, increasing the overall price of taro chips.

#2- Limited availability

Unlike common chip ingredients like potatoes or corn, taro is not as widely cultivated. 

It’s not as readily available in large quantities, which creates a scarcity in the market. 

The limited supply of taro contributes to its higher price.

#3- Harvesting challenges

Harvesting taro involves manually digging up the tubers from the ground. 

This process requires more labor compared to using machines to harvest crops like potatoes. 

The extra time and effort involved in taro harvesting increase production costs, thus impacting the price of taro chips.

#4- Processing difficulties

Taro tubers have distinct characteristics that pose challenges during processing. 

They have a higher moisture content and a denser texture than potatoes, making it trickier to slice them uniformly and dehydrate them properly. 

Overcoming these processing difficulties often requires specialized equipment or additional steps, which can drive up production costs.

#5- Lower yield

Taro tubers have a lower starch content compared to potatoes. 

This means that more taro is needed to produce the same amount of chips. 

As a result, the lower yield per unit of weight increases the overall quantity of taro required for production, contributing to the higher cost.

#6- Transportation and storage

Taro is a delicate crop that requires careful handling during transportation and storage. 

To prevent damage and spoilage, extra care is needed to ensure that the taro arrives in good condition. 

These additional precautions add to transportation and storage costs, which are ultimately reflected in the price of taro chips.

#7- Market demand

Taro chips are often considered a specialty or gourmet product, appealing to a niche market that appreciates their unique flavor and texture. 

However, the smaller market demand compared to mainstream chip varieties means that economies of scale cannot be fully realized. 

This lower demand can result in higher production costs, which in turn contribute to the higher price of taro chips.

#8- Value-added processing

Some taro chips undergo additional steps or value-added processing to enhance their taste, texture, or appearance. 

These extra measures, such as cooking in small batches or using premium ingredients, increase production costs. 

The additional labor, specialized equipment, and higher-quality ingredients contribute to the overall price of taro chips.

#9- Organic or sustainable production

If taro chips are produced using organic or sustainable farming practices, the cost of production can be higher compared to conventional methods. 

Organic certification or sustainable practices often require additional labor, resources, and certifications, leading to increased expenses. 

Consequently, organic or sustainably produced taro chips may carry a higher price tag.

#10- Branding and packaging

Smaller artisanal or gourmet brands often produce taro chips as a premium product. 

They invest in branding, packaging design, and marketing efforts to position their chips as high-quality and unique. 

These investments add to the overall cost of the product, contributing to the higher prices for consumers seeking premium taro chips.

Top 3 Brands Produces Expensive taro chips

While it can be somewhat challenging to label specific brands as the “most expensive” due to fluctuating prices and differences in global markets, some brands are known for their premium taro chips, and they often come at a higher price than others. 

Here are three notable brands:

#1- Terra Chips

Terra is a brand recognized for producing chips from a variety of root vegetables, including taro, sweet potato, and parsnip. 

Their product’s premium pricing can be attributed to several factors. 

First, the diversity of vegetables they use in each pack requires sourcing, processing, and careful quality control for multiple types of produce instead of just one, which adds to the cost. 

Second, Terra often emphasizes their non-GMO ingredients and lack of artificial colors, flavors, or preservatives, which appeals to health-conscious consumers but also increases production costs. 

Finally, Terra has successfully positioned itself as a premium, gourmet brand, and consumers are often willing to pay a bit more for that brand recognition and trust in the product’s quality.

#2- Hawaiian Chip Company

As a company based in Hawaii, they produce Island-style taro chips that have a distinct flavor and crunch. 

The pricing for their products can be explained by a few key factors. 

First, their geographic location: sourcing, producing, and distributing from Hawaii adds additional costs due to transportation and logistics.

 Second, the company focuses on creating unique flavors (like Kilauea Fire) and using local ingredients (like Hawaiian sea salt), which often come with a higher price tag. 

Also, because their products offer a taste of Hawaiian culture, they can charge a premium for that unique, cultural experience.

#3- Trader Joe’s

While not necessarily a high-end brand, Trader Joe’s typically offers products that are a cut above standard grocery store offerings. 

Their taro chips come in a mixed bag with other root vegetables, which adds variety and increases costs similarly to Terra Chips. 

Trader Joe’s also has a reputation for its careful selection of products and a focus on providing value to its customers, which often includes unique or gourmet items not found elsewhere. 

While these factors lead to higher prices compared to standard chips, they also create a loyal customer base willing to pay a little extra for Trader Joe’s products.

Are Buying expensive taro chips Worth It?

Determining whether buying taro chips is worth it depends on personal preferences, dietary considerations, and budget. Here are a few factors to consider when deciding if taro chips are worth purchasing:

Taste and enjoyment

The primary factor to consider is your personal taste preferences. 

Taro chips have a distinct flavor that can be described as nutty or earthy. 

If you enjoy this unique taste and find it appealing, then buying taro chips can be worth it. Consider if the flavor profile of taro chips aligns with your snacking preferences and if you find them enjoyable.

Dietary considerations

Taro chips can be a suitable option for individuals with specific dietary needs or preferences. 

They are naturally gluten-free, which makes them a good choice for people with gluten sensitivities or those following a gluten-free diet. 

If you fall into these categories or are looking for gluten-free snack alternatives, taro chips can be worth considering.

Nutritional benefits

Taro chips may offer different nutritional benefits compared to traditional potato chips. 

They often contain more fiber and fewer calories and fat. If you prioritize these nutritional aspects in your snack choices, taro chips can be a healthier option and worth buying. 

However, it’s important to check the specific nutritional information of the brand or product you are considering, as variations can occur.

Novelty and variety

If you enjoy exploring new flavors and like to have variety in your snack choices, buying taro chips can provide a welcome change. 

They offer a unique snacking experience compared to more common chip varieties like potato or corn chips. 

If you value novelty and enjoy trying different flavors, taro chips can be worth purchasing to add variety to your snack rotation.

Price and value for money

Consider the price of taro chips and whether you feel they offer good value for money. 

Taro chips are often considered specialty or gourmet snacks, which may come with a higher price tag compared to mainstream chip options. 

Evaluate if the unique taste, nutritional benefits, and overall experience of eating taro chips justify the higher price for you personally.

Top 3 Budget Friendly Alternative For taro chips

Several budget-friendly alternatives to taro chips offer a delightful snack experience. 

These cheaper alternatives to taro chips are great for trying new flavors without breaking the wallet. Here are the top three budget-friendly snacking options that taste great.

#1- Potato Chips

Potatoes are among the most produced and consumed crops worldwide, making them usually cheaper and more accessible than taro, particularly in Western countries. 

In terms of flavor and texture, potato chips are similar to taro chips, as both are starchy and offer a satisfying crunch.

Since potatoes are bland, they take on the flavor of any seasonings you choose to use, allowing you a lot of customization.

#2- Sweet Potato Chips

Although sweet potatoes may cost slightly more than regular potatoes, they are generally cheaper than taro. 

Sweet potatoes have a natural sweetness that offers a contrast to the savory seasonings typically used on chips. 

They are also very versatile and can be baked or fried, just like taro chips. 

In terms of nutritional content, sweet potatoes are rich in fiber, vitamin A, vitamin C, and manganese, making them a healthy alternative.

#3- Plantain Chips

Plantains are typically less expensive than taro, especially in regions where they’re grown, like Latin America, the Caribbean, and parts of Africa. 

Plantains are starchy like taro and potatoes, and when sliced thin and fried, they become crisp and take on a mild, slightly sweet flavor that pairs well with various seasonings.


Are there any health benefits associated with taro chips?

Taro chips are often perceived as a healthier snack option compared to potato chips. They are gluten-free, grain-free, and vegan-friendly. Taro itself is a good source of dietary fiber, vitamin E, potassium, and magnesium, which adds to its nutritional value.

Can I make taro chips at home to save money?

Absolutely! Making taro chips at home can be a fun and cost-effective alternative. By purchasing fresh taro roots and using a mandoline slicer, you can slice and fry the chips to your desired crispiness. This way, you can enjoy the flavor of taro chips without the added cost of commercial production.

Can the price of taro chips decrease in the future?

It is difficult to predict future pricing trends, but as the demand for taro chips continues to grow, manufacturers might find ways to increase production efficiency and reduce costs. Additionally, if taro cultivation becomes more widespread and accessible, it could potentially lead to a decrease in prices over time.

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