Why are wigs so expensive? (Top 10 Reasons in 2023)

Wigs have grown in popularity in recent years, acting as a fashion statement, a form of self-expression, and a remedy for people suffering from hair loss. However, if you’ve ever looked for wigs, you may have realized that they can be rather pricey. 

Wigs are expensive due to the materials used and the process of making them. High-quality wigs are made from real human hair, which is expensive. The labor expenditure of manually knotting each hair to the wig cap adds to the price.

We’ll examine the artistry, materials, and market demand that drive wig prices in this post.

10 Key Factors That Make wigs So Expensive

High-quality wigs carry a steep price tag due to various underlying factors. The blend of top-tier materials, intricate manufacturing processes, and skilled craftsmanship contribute significantly to their cost.

Let’s delve into the ten key elements that make these transformative hairpieces an investment.

#1- Material Quality

Material is one of the most significant cost factors in wig-making. There are two main types: synthetic and real human hair.

  • Synthetic Hair

Synthetic wigs are made from man-made fibers designed to mimic human hair. 

While advancements have made synthetic hair look more realistic than ever before, it still can’t fully replicate the natural movement, texture, and shine of human hair. 

Synthetic fibers are mass-produced and relatively easy to handle, making synthetic wigs more affordable. 

They’re also low maintenance and often come pre-styled, retaining their shape even after washing.

  • Human Hair

Human hair wigs, on the other hand, offer unparalleled realism in terms of appearance, movement, and styling versatility. 

The process of making a human hair wig starts with finding donors. The hair must be carefully cleaned, disinfected, and sometimes treated to ensure it’s safe and ready to use. 

This process is far more labor-intensive and time-consuming than producing synthetic fibers, leading to higher costs.

#2- Hair Source

The origin of the hair also significantly impacts the price.

  • Virgin Hair

Hair that has never been chemically treated (dyed, permed, or bleached) is considered ‘virgin’. 

This hair is in its healthiest state, making it more resilient and adaptable to styling and coloring. 

Because of its superior quality, virgin hair commands a higher price.

  • Geographical Source

Hair from specific regions may also be more expensive. 

For instance, European hair is often considered the highest quality because of its fine texture and wide range of natural colors. 

Procuring this hair ethically and sustainably involves substantial costs, contributing to the final price tag.

#3- Construction Method

Wigs can be machine-made, semi-hand-tied, or fully hand-tied, each carrying different cost implications.

  • Machine-Made

These wigs are mass-produced on a large scale, which is less labor-intensive and thus cheaper. 

However, they often lack the natural appearance and longevity of their hand-tied counterparts.

  • Hand-Tied

In contrast, hand-tied wigs are made by individually tying each hair strand to the wig cap. 

This meticulous process takes a lot of time and requires skilled craftsmanship, resulting in higher costs. 

Hand-tied wigs offer a more natural look, as the hair can move freely, mimicking how natural hair falls and moves on the scalp.

#4- Cap Quality

The wig cap is the foundation onto which hair strands are attached. Its quality is paramount to the wig’s overall look, fit, and comfort.

  • Standard Caps

These are usually machine-made and have a predefined shape and size. While affordable, they lack the tailored fit of higher-end caps.

  • Monofilament and Lace Front Caps

More advanced caps use monofilament and lace fronts. 

Monofilament caps feature individually knotted strands, allowing for more natural movement. 

Lace fronts create an almost invisible hairline, enhancing the wig’s realism. 

Making these specialized caps requires more time, skill, and materials, hence the higher price point.

#5- Density

This refers to how much hair is attached to the cap. 

Higher density wigs use more hair and require more time and labor to produce, leading to a higher cost. 

A full, voluminous wig can mimic healthy, abundant natural hair, making the extra expense worthwhile for many customers.

#6- Length

Longer wigs need more hair, which increases costs. 

For human hair wigs, long, healthy hair is more challenging to source, as it takes many years to grow and requires careful maintenance to stay in good condition.

#7- Color and Styling

Custom colors, highlights, or specific styles add to the wig’s production cost.

  • Color

Dyeing or bleaching hair requires time, skill, and additional materials. Certain shades may require multiple rounds of treatment, further increasing labor and material costs.

  • Styling

Wigs that come pre-styled (curled, straightened, layered, etc.) require the expertise of a professional stylist. 

This extra labor and skill set add to the wig’s cost.

#8- Brand

Well-known wig brands with strong reputations for quality, durability, and customer service often charge more. 

You’re paying not just for a product, but for a brand’s reputation and the assurance of quality and service that comes with it.

#9- Customization

Custom-made wigs tailored to the buyer’s specific head measurements, hair density, color, and style preferences cost more. 

This service involves one-on-one consultations, personalized design work, and additional manufacturing time, all of which add to the cost.

#10- Maintenance and Accessories

The overall cost of owning a wig isn’t just the upfront price. 

Special shampoos, conditioners, and styling products are often needed to keep a wig looking its best. 

These costs, along with necessary accessories like wig stands, liners, and caps, add to the total expense of owning and maintaining a wig.

Top 3 Brands Produces Expensive wigs 

Premium wigs offer a blend of quality, durability, and style, often coming with a hefty price tag.

Certain brands have distinguished themselves in this niche market, producing some of the most costly wigs available.

Let’s take a closer look at the top three brands leading in the production of these luxury hairpieces.

#1- Raquel Welch

Raquel Welch is a highly regarded brand in the wig industry, known for its exceptional craftsmanship and attention to detail. 

They have built a reputation for offering luxurious wigs that are meticulously designed and constructed. 

Raquel Welch wigs are available in a wide range of styles, colors, and materials, including both human hair and synthetic options. 

The brand takes pride in using high-quality materials and employing skilled artisans to create wigs that closely resemble natural hair. 

The meticulous process of crafting each wig ensures that they are comfortable, durable, and have a realistic appearance, making them highly sought after by individuals looking for premium wigs.

#2- Jon Renau

Jon Renau is another prominent brand that is synonymous with high-quality wigs. 

They have established themselves as a leader in the industry by providing a diverse range of wig styles to suit various preferences. 

Jon Renau wigs are meticulously crafted using advanced manufacturing techniques and premium materials. 

Whether it’s a short, chic wig or a long, flowing one, Jon Renau pays close attention to the design and construction of their wigs to ensure they look natural and are comfortable to wear. 

The brand’s commitment to quality, combined with their extensive selection and attention to detail, has made them a top choice for individuals seeking luxurious and well-crafted wigs.

#3- Ellen Wille

Ellen Wille is a renowned brand recognized for its luxurious and sophisticated wigs. 

They have gained popularity by offering a wide range of wig options that showcase innovative designs and superior craftsmanship. 

Ellen Wille wigs are created using high-quality fibers and cutting-edge technologies, allowing for a natural appearance that closely resembles real hair. 

The brand’s attention to detail is evident in the intricate styling, color blending, and realistic hairline of their wigs. 

By focusing on quality materials, advanced manufacturing techniques, and meticulous design, Ellen Wille consistently produces wigs that are both comfortable and visually stunning. 

These factors contribute to their reputation as a brand that produces expensive, yet highly desirable, wigs.

Are Buying Expensive wigs Worth It?

The value of buying a wig depends on the individual’s specific needs, preferences, and budget. Here are several reasons why investing in a wig can be worth it:

Addressing Hair Loss 

One of the primary reasons people invest in wigs is to combat the effects of hair loss. 

This hair loss can be due to numerous factors, such as medical conditions like alopecia areata, treatments like chemotherapy, or natural aging processes. 

Hair loss can have profound emotional impacts, affecting self-esteem and mental well-being. 

In this context, a wig is not just a cosmetic accessory but a tool to restore confidence and self-image. 

Therefore, the value of a wig can go beyond monetary worth, providing psychological and emotional benefits that greatly outweigh the initial financial outlay.

Time-Saving Convenience

The convenience factor is another significant aspect of the wig value proposition. 

Wigs offer a ready-to-wear hairstyle, eliminating the time and effort spent washing, drying, and styling natural hair daily.

Consider the cumulative hours saved over weeks and months – this time can be better used for other activities, improving your quality of life and perhaps even productivity. 

This is particularly beneficial for individuals with hectic schedules who cannot afford to devote substantial time to hair care.

Protection for Natural Hair

Wearing wigs helps to shield the wearer’s natural hair from damaging elements. 

Constant heat styling, dyeing, or exposure to harsh weather conditions can lead to hair damage over time. 

By wearing a wig, natural hair can be kept in a protective environment, thereby avoiding damage and promoting healthier growth. 

In the long run, this can potentially reduce costs associated with repairing damaged hair, making wigs a smart investment for hair health.

Style Versatility

The ability to change hairstyles on a whim is a luxury that wigs afford. 

You can switch between different colors, lengths, and styles without undergoing permanent or semi-permanent hair treatments. 

Whether you want to experiment with a bold new color, or switch from a bob cut to long flowing locks, wigs provide a non-committal platform for experimentation. 

This versatility not only enhances personal expression but can also save you from the expenses associated with correcting undesirable haircuts or color jobs.

Longevity and Quality

A high-quality wig, especially those made of human hair, can last for several years with proper care. 

This longevity offers a cost-per-use value that can, in many cases, justify the initial investment. 

Over the lifespan of a quality wig, you may find it more cost-effective than constantly replacing cheaper, lower-quality alternatives.

Top 3 Budget Friendly Alternative For wigs 

Changing your look need not be a costly affair with the right budget-friendly alternatives to high-end wigs.

These affordable solutions can be equally transformative and kind to your wallet.

We will explore the top three budget-friendly substitutes that maintain style without compromising quality.

#1- Hair Toppers or Hair Pieces

Hair toppers, also known as wiglets or hair pieces, are a particularly practical and economical choice for those who are experiencing partial hair loss or thinning primarily in one area, like the crown or part line.

Hair toppers cover only the needed area rather than the entire scalp, making them less expensive due to less material used in their construction. 

They can blend seamlessly with your natural hair, adding volume and coverage exactly where you need it. 

There is a wide range of toppers available in various sizes, lengths, colors, and base types, offering customization to your preference and budget. 

Toppers also require less maintenance compared to full wigs, which may lead to further cost savings in terms of specific wig care products or professional servicing.

#2- Clip-In Hair Extensions

Clip-in hair extensions are a viable alternative for those who want to add more volume or length to their existing hair.

Extensions can provide a natural look, as they integrate with your own hair. 

There’s a significant cost advantage here too, as you are adding to your hair, not covering it entirely as a wig would. 

Quality can vary, with options available in both synthetic and human hair, giving you control over the price point. 

Moreover, the easy clip-in, clip-out mechanism of these extensions means you can handle them yourself without professional help, eliminating any fitting costs. 

The versatility of being able to change your style or remove the extensions at your convenience adds to their appeal.

#3- Head Coverings

Various head coverings, such as scarves, hats, turbans, or bandanas, can be a stylish and cost-effective alternative to wigs.

Head coverings come in a vast range of styles, materials, and price points, making them widely accessible. 

Besides being a fashion statement, they serve practical purposes like protecting the scalp from sun exposure and keeping the head warm, especially in cold weather. 

They are lightweight, comfortable, and suitable for those dealing with temporary hair loss like chemotherapy patients, as these individuals often have sensitive scalps. 

The ease of use and the minimal care requirements of head coverings further contribute to their cost-effectiveness.


Can I style synthetic wigs with heat tools?

Most synthetic wigs cannot withstand heat styling. The synthetic fibers used in these wigs are not heat-resistant and can be damaged by curling irons, straighteners, or other heat tools. It’s best to opt for heat-friendly synthetic wigs if you want the option to style with heat tools.

How can I make my wig last longer?

To ensure the longevity of your wig, it’s important to follow proper care instructions. This includes gentle washing with wig-friendly products, using a wig stand or mannequin for storage, and avoiding exposure to excessive heat or direct sunlight. Regular brushing and detangling can also help maintain the wig’s quality.

Can I dye my wig to change its color?

Human hair wigs can be dyed to change their color, similar to natural hair. However, it’s recommended to seek professional assistance or consult with the wig manufacturer before attempting any dyeing process. Synthetic wigs, on the other hand, cannot be dyed due to the nature of the synthetic fibers.

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