Why is The Economist So Expensive? (Top 10 Reasons in 2023)

The Economist is a renowned international publication known for its in-depth analysis, insightful articles, and comprehensive coverage of global affairs. It has earned a reputation as a leading source of information and analysis for business, politics, and economics. 

The Economist is expensive due to its reputation for quality journalism, comprehensive global coverage, and analysis. It’s a specialized publication with a dedicated readership, which means its high price reflects the costs of expert reporting and maintaining high editorial standards.

In this article, we will explore the factors that contribute to the high cost of The Economist and shed light on the value it provides to its readers. So, keep reading!

10 Key Factors That Makes Economist So Expensive

Economist, a well-respected international weekly newspaper, commands a hefty subscription price that can be a little puzzling for some. 

Let’s explore the key reasons behind the premium price tag, ranging from high-quality content and rigorous research to operational costs and digital evolution. 

Here are the top crucial factors that make Economist so expensive:

#1- High-Quality Content

The Economist is reputed for its high-quality, comprehensive, and analytical content. 

The newspaper provides a global perspective on a variety of topics, including politics, business, science, technology, and culture. 

Creating such in-depth, unbiased, and well-researched content requires substantial resources, time, and effort, contributing significantly to the price of the subscription.

#2- Experienced Journalists and Contributors

The Economist employs and collaborates with seasoned journalists, renowned contributors, and industry experts worldwide. 

These professionals bring a wealth of knowledge and expertise to the table, delivering insightful perspectives and in-depth analyses. 

Their skills, experience, and reputations add value to the content and, consequently, the price of the publication.

#3- Rigorous Research

The Economist’s content is based on rigorous research, accurate data, and reliable sources. 

Such in-depth investigation often involves accessing costly databases, conducting field research, and consulting with industry experts. 

These expenses increase the overall cost of content production, which is reflected in the subscription price.

#4- Global Coverage

The Economist provides worldwide coverage, keeping its readers informed about events and issues from every corner of the globe. 

This global perspective requires an extensive network of correspondents and contributors based in various countries, adding to the operational and content production costs.

#5- Operational Expenses

Like any other business, The Economist has operational expenses, including staff salaries, office space, utilities, and equipment. 

Furthermore, the cost of printing and distributing a physical newspaper, especially internationally, can be substantial. 

These expenses are factored into the price of each issue.

#6- Advertising Revenue

As the media landscape changes, newspapers are increasingly relying on subscription revenue over advertising revenue. 

As advertisers shift their focus to online platforms, publications like The Economist must charge more for subscriptions to maintain their quality and operational viability.

#7- Brand Reputation

The Economist has built a strong reputation for its quality, objectivity, and depth of analysis over the years. 

As a premium brand, it commands a price that reflects the perceived value of its content and reputation.

#8- Digital Transformation

The Economist has invested heavily in its digital transformation. 

This includes the development and maintenance of its website and mobile apps, digital archiving, and implementation of various digital strategies. 

These investments contribute to the overall cost of the product.

#9- Legal Expenses

Publishing on a global scale involves navigating a complex web of legal regulations and requirements in different countries. 

The Economist incurs legal expenses to ensure compliance, protect its intellectual property rights, and handle any potential litigation. 

These costs add to the price of the subscription.

#10- Limited Ads

The Economist limits the number of advertisements in its issues to maintain a reader-friendly experience. 

This policy ensures high-quality content for subscribers but requires charging a higher price to compensate for the reduced advertising revenue.

What Is So Special About Economists?

The Economist is a renowned publication that stands out in the world of journalism for several compelling reasons. 

Its distinctiveness lies in its unique approach to news coverage, its commitment to quality analysis, and its global perspective. 

Here are some key aspects that make The Economist so special:

Comprehensive and Analytical Reporting

What sets The Economist apart is its in-depth and analytical reporting. 

Rather than focusing on breaking news and headlines, The Economist delves deep into complex issues, providing readers with comprehensive insights and analysis. 

Its articles go beyond the surface level, offering a nuanced understanding of the subjects it covers. 

This commitment to quality journalism sets The Economist apart from other news outlets that prioritize quick and superficial reporting.

Editorial Independence and Objectivity

The Economist prides itself on its editorial independence and objectivity. 

It operates without the influence of external shareholders, allowing it to maintain its impartiality and integrity. 

The publication does not align itself with any political party or interest group, enabling it to provide unbiased analysis and commentary. 

This commitment to objectivity distinguishes The Economist from media organizations that may be influenced by commercial or political agendas.

Global Perspective

One of the standout features of The Economist is its global perspective. 

It covers a wide range of international issues and provides insights from around the world. 

The publication recognizes the interconnectedness of global events and their impact on various regions. 

By offering a comprehensive global outlook, The Economist allows readers to gain a broader understanding of the world and its complexities, setting it apart from news sources with a narrower focus.

Elegant Writing Style

The Economist is renowned for its distinctive writing style. Its articles are characterized by a combination of intellectual rigor, wit, and clarity. 

The publication has a knack for explaining complex concepts in a way that is accessible to readers without oversimplifying the subject matter. 

This eloquence in writing enhances the reading experience, making The Economist a pleasure to engage with and setting it apart from news outlets that may employ more jargon-filled or sensationalistic writing styles.

Long-Term Perspective

Another aspect that makes The Economist special is its emphasis on long-term thinking. 

Rather than solely focusing on current events, the publication often explores issues from a broader historical context and considers their long-term implications. 

This long-term perspective allows readers to gain a deeper understanding of societal, economic, and political trends, helping them make more informed decisions and predictions. 

This forward-looking approach distinguishes The Economist from news sources that may prioritize short-term sensationalism.

Why Is Economist So Famous Despite Expensive Price Tag?

The Economist is a respected and highly influential international weekly newspaper printed in magazine-format that covers current affairs, international business, politics, technology, and culture. 

Despite its relatively high price tag, The Economist is renowned and widely-read, maintaining a substantial global readership. 

Here are some reasons why The Economist is so famous, even with its higher cost:

Differentiation through expertise

The Economist has established itself as a leading source of expert analysis in the field of economics, politics, and current affairs. 

Its team of renowned journalists, columnists, and economists provides in-depth insights and thoughtful perspectives that are often not found in other publications. 

This level of expertise sets The Economist apart, making it a go-to source for those seeking a deeper understanding of global events.

Reputation for accuracy and reliability

With a long history dating back to 1843, The Economist has built a strong reputation for accuracy and reliability. 

It upholds rigorous journalistic standards and fact-checking processes, earning the trust and loyalty of its readership. 

The publication’s commitment to providing well-researched, evidence-based analysis increases its perceived value, making readers willing to invest in a reliable and trustworthy source of information.

Global perspective and comprehensive coverage

The Economist offers a global perspective on a wide range of topics, ensuring readers stay well-informed about international affairs and economic developments. 

Its coverage goes beyond national borders, providing valuable insights into the interconnectedness of the world. 

This comprehensive approach attracts readers who appreciate a broader understanding of global issues and are willing to pay for a publication that offers a truly global outlook.

Influence on decision-makers

The Economist’s influence extends beyond its readership. 

It is often read by influential individuals, policymakers, and business leaders who value its insightful analysis and forward-thinking ideas. 

The publication’s ability to shape public discourse and influence decision-making processes adds to its prestige. 

This influence further justifies the higher price, as readers recognize the potential impact of being informed by the same publication as key decision-makers.

Quality writing and engaging content

The Economist is known for its exceptional writing and engaging content. 

Its articles are well-crafted, informative, and often present complex ideas in a clear and accessible manner. 

The publication’s ability to make complex topics understandable and engaging enhances the reading experience and adds value for its subscribers. 

The investment in high-quality writing and thoughtful storytelling justifies the premium price for readers who appreciate well-crafted journalism.

Is Buying Expensive Economists Worth It? 

The Economist is an esteemed international publication, recognized for its comprehensive analysis and coverage of worldwide affairs. 

Its subscription, however, comes with a substantial price. Many potential subscribers question whether the cost of this premium publication is justified. 

This section delves into various factors to help assess whether purchasing an expensive subscription to The Economist is truly worth the investment.

Quality and Insight

The Economist is renowned for its high-quality reporting and deep insights into global affairs. 

Their meticulously researched and fact-checked articles provide subscribers with a robust understanding of world events, making the cost worthwhile for those who value reliable, in-depth analysis.

Credibility and Brand Appeal

With a history spanning over 170 years, The Economist has established a solid reputation for credible journalism. 

Subscribing to The Economist can be seen as a status symbol, demonstrating an appreciation for informed perspectives and sophisticated analysis, which might make the price more acceptable for those who value such attributes.

Global Coverage and Unique Insights

The Economist offers comprehensive coverage of international affairs, business, politics, and culture. 

The magazine’s unique, well-rounded insights can give you a more nuanced understanding of the world, which could justify the premium price.

Especially if you live in a region where other publications offer limited international coverage.

Alternative Options and Cost-Effectiveness

Although The Economist offers premium content, it’s worthwhile to consider cheaper alternatives. 

Many online news outlets, newspapers, and other publications also offer insightful global coverage. 

If price is a key concern, these alternatives may provide a more cost-effective means of staying informed.

Personal Preferences and Value Assessment 

Ultimately, the value of an expensive Economist subscription depends on your individual preferences and perceived value. 

If you appreciate their in-depth coverage and unique perspectives, the higher price may be justified. 

However, if you find that the cost is more than what you’re willing to pay for such information, cheaper alternatives may be a better option.

Top 3 Comparable Alternatives To Expensive Economist

Looking for cost-effective alternatives to The Economist? 

Digital news platforms offer varied perspectives at lower or no costs. 

Local newspapers, while providing less global coverage, offer important regional insights. 

Lastly, university publications often provide in-depth analyses, making them a potential resource. 

These alternatives allow you to stay informed without stretching your budget.

#1- Digital News Platforms

In the age of digital media, numerous news platforms offer comprehensive coverage of global affairs at a fraction of the cost of The Economist, or even free of charge. 

Websites like BBC News, Al Jazeera, and Reuters are renowned for their in-depth coverage of global events. 

They offer a wide variety of perspectives, making them a valuable and cost-effective alternative.

#2- Local Newspapers

While local newspapers may not offer the same global coverage as The Economist, they are an important source of regional news and often provide in-depth local analysis. 

For those who value understanding their immediate surroundings, these papers can offer a cheaper alternative while supporting local journalism.

#3- University Publications

Universities are hubs of research and discussion, and their publications often provide in-depth analyses on a range of topics. 

Many such publications, like Harvard Business Review or MIT Technology Review, are available online at lower costs than The Economist, or may even be accessible for free through academic libraries, making them a cost-effective alternative for detailed insights.


Discover some common FAQs about The Economist’s pricing, including factors such as content quality, global coverage, specialized analysis, and digital integration.

Does the quality of The Economist’s content justify its higher price? 

Yes, The Economist is renowned for its high-quality journalism and extensive global coverage. Subscribers pay for well-researched, comprehensive, and insightful articles that often provide a unique perspective on global issues, economics, politics, and more.

How does the global coverage provided by The Economist impact its price? 

The Economist covers a broad range of global issues, requiring a substantial network of correspondents and resources across the globe. This extensive coverage and the costs associated with it contribute to its price.

Is the specialized economic and political analysis a factor in the pricing of The Economist? 

Yes, The Economist’s specialized economic and political analysis contributes to its higher price. These analyses are often in-depth and rely on a wealth of expertise and research, which costs more to produce.

Does the digital integration of The Economist affect its cost? 

The Economist offers digital integration with its subscription, providing access to its website, apps, and digital archives. This added value contributes to its overall cost. Despite being more expensive than many other publications, The Economist aims to provide a comprehensive and high-quality experience for its readers, justifying the cost.

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